Nguyen sources his products from a mix of established and small, speciality suppliers: all of the meat comes from Le Terroir, the fruits and veggies from Natural Gardens and the wine from The Warehouse. With plenty of imported brands on hand – Betty Crocker, Lays, Pepperidge Farms, Barilla – it’s clear Nguyen’s selection is targeted at Western palates. The website is clean but basic, with products organised into clear-cut categories ranging from “Savory Deli” to “Happy Pets”. There are subcategories too – “Happy Pets” expanded into “Dogs”, “Cats” and, mysteriously, “The Others.” There was even a “Sexy Corner” under “Beauty Care” with a selection of Durex condoms ($1.20-$2). The product selection is reasonable and the prices on a par with Aeon Mall. The “Butcher Corner” has solid bang for your buck, with high-quality meat priced the same as at Le Terroir. Some dead animal options included raw ham ($4 per 100g), beef tenderloin ($9.50 per 500g) and delicious sliced smoked bacon ($1.60 per 100g). The “Daily Market” has veggies, fruits, dairy products and eggs. But for drinkers, the selection is not mind-blowing. Beyond the ubiquitous Asian lagers, craft beer aficionados can satisfy cravings with only a small selection of Belgian speciality brews. The site has some other drawbacks: for some products, there are no descriptions and the photos were sometimes too blurry to make out text on the packaging – it would have been nice to know if the coffee beans were whole or ground, for instance. And those who live out by the airport are out of luck: the service does not extend to the outer reaches of the capital. But overall, DeliMarket.asia is an easy-to-use and convenient service. During a test run this week, making a profile was easy, as was ordering. The friendly delivery man arrived on the dot with every item requested. You can choose what time he comes, though there is an 18-hour minimum wait, as well as a $40 minimum order.